Our story starts in 1982, when Weft Knitting Company was founded by Hugh Douglas. We specialised in high quality woollen garments, for elegant, everyday wear.

In 1998, thirsty for a new challenge and a product that could really differentiate ourselves from the market, we discovered an exciting new fibre blend, possum merino. As one of nature’s truly most wondrous materials, the innovation of blending possum fur with merino wool was a lightbulb moment for us, both as a company and creatively.

We threw ourselves whole-heartedly into making garments extolling one of our key principles —luxury without comprise—and elevating possum merino into an art form.

All of our knitwear is made at our factory in Christchurch, New Zealand.